HKABPW Corporate Image Building Program Wins Award of Excellence

The HKABPW Corporate Image Building Program submitted by the City University student team to the Awards for Publication Excellence (USA) won an Award of Excellence. One hundred Grand Awards were presented to the outstanding work and 1,667 Awards of Excellence were presented to exceptional entries (almost 5,500 entries entered this competition this year). The student team who redesigned the HKABPW logo in line with the guidelines of the International Federation of Business and Professional Women, designed our first ever membership brochure and mentoring program brochure, and redesigned our new website (www.hkabpw.org) are one of the first university teams to win such an award with APEX.

The students worked very hard on designing our new HKABPW logo, the brochures and the website and should be commended for their outstanding work. Besides working on the corporate image building program, the student team also assisted HKABPW with a few major events.

The best part of this 6-month project is that the fresh grads have formed the first university club or chapter of HKABPW in 25 years.

City University of Hong Kong, English and Communications Department
Professional Communication Program

A third year student team studying English for Professional Communications at City University of Hong Kong is assisting the Hong Kong Association of Business and Professional Women in our Corporate Image Building program, and major events such as the Annual General Meeting, Mentoring Program and Women Directors' Forum. The degree program focuses on developing both language and communication skills used in the media and business sector. This Project began in September 2003, and will end in March 2004 with an exhibition at City University.

Utilizing the student talent of Final Year students, the team assisted HKABPW in a corporate image building program which took place over a six month period. The City University Team designed a new logo, membership brochure, mentoring program brochure, and designed a new website for the association. The also assisted HKABPW with major events such as "Education Past, Education Future" - our annual general meeting, Women Directors' Forum for International Women's Day, and the Mentoring Program Introduction Night, Launch and workshops.

The student team will also assist the Association in the founding of a student chapter or university student members for the HK Association of Business and Professional Women.

Please find below a few pictures from the Annual General Meeting, Mentoring Program Evening and Launch, and Exhibition at City University in which the students have assisted HKABPW.

Picture taken after the Annual General Meeting: (l to r) top: Dr Anne Peirson-Smith, Kitty Tsui, Ivy Lee, Elaine Lau, and Anna Fang; bottom: Carol Kan and Sally Ching	Everyone enjoys the mentoring program evening (l to r) Carol Kan, Sally Ching, Ivy Lee, Dr Anne Peirson-Smith, Anna Fang, Cecilia Lui, Elaine Lau and Kitty Tsui
At the Exhibition at CityU to publicize HKABPW: Back Row (l to r): Cecilia Lui, Julia Koerschenhausen, Dr. Anne Pierson-Smith, Anna Fang. Front row: Sally Ching, Kitty Tsui Carol Kan, Ivy Lee and Elaine Lau.	At the Mentoring Program Launch Lunch: Back row (l to r): Carol Kan, Anna Fang, Cecilia Lui and Kitty Tsui. Front row (seated): Sally Ching and Elaine Lau

Exhibition at City University.

Display boards used in the exhibition at City University

HKABPW 's Brochures

Past Collaborations and Joint Events:

Student IABC Chapter at Hong Kong Baptist University
"Career Opportunities in Public Relations, Marketing and Communications", in cooperation with the Student Chapter of the International Association of Business Communications (IABC). Specially designed for 3rd year college students of Hong Kong Baptist University to meet Hong Kong professionals for the purpose of introducing opportunities in marketing, communications and public relations.

The speaker panel included:
Eva Cairns , Regional Advertising Manager, Dow Jones International
Rosemarie Yau , Regional Corporate Communications Manager, Reader's Digest
Tamara Monosoff , former Senior Communications Associate for the President's Initiative on Race, Education Director of the White House Fellowship program; Chief of Staff to the Assistant Secretary of the US Department of Education
Kay Ross , Freelance Editor and President of Women in Publishing Society (WIPS)
Anna Fang , Marketing and Communications Manager, Motorola University Asia Pacific, Motorola Asia Pacific Ltd.

"Close-Up View of Communicators"
Discussion on:
-Why did they choose the communications field and what strategies have they used to attain their goals?
-What challenges did they encounter during their work and how did they solve their problems?
-How do communicators and corporations survive during the economics hardship?
-Future trends in Marketing, Communications and Public Relations
- What characteristics should a Professional Communicator have?

Angel Chung , Director, Chung & Tang Communications Consultants
Azmar Sukandar , Public Relations Manager, Time Asia
Grace Wong , Vice President, Corporate Communications & Marketing for Turner Int'l Asia Pacific Ltd
Rosemarie Yau , Regional Corporate Communications Director, Reader's Digest Asia
Ken Lau , Co-Founder and Co-CEO of Deansee.com Ltd
Anna J. H. Fang , M.A, President, Hong Kong Association of Business and Professional Women & Public Relations Consultant

Department of Management, City University of Hong Kong
"Women Entrepreneurs: Challenges and Future Directions", March 2002

Are entrepreneurs born or made? Do women face more challenges in setting up their own enterprises?
Is this the time to go into business for oneself? How do women in business do in China? These and other questions will be topic of our panel discussion. Our esteemed panelists include:

Dr. Lily Chiang , President, E-1 Media Technology Limited
Jessica Park , CEO, Security Systems (Far East) Limited
Iris Woo , Managing Director, IPES Brentwood
Connie Wong , Director, ACON Resources Limited
Moderator: Dr. Priscilla Chu, Associate Professor, Department of Management, City University of Hong Kong and HKABPW member.

The English Club, Hong Kong Polytechnic University
"Career Seminar on Attaining your Career Goals and Getting Your Dream Job" with Hong Kong Polytechnic University's English Club (2002) featuring:

Bianca Lethanh , Business Development Manager, Bouygues Dragages et Travaux Publics (HK) Ltd., and Membership Convenor, HKABPW
Lavina Mehta , Human Interests Director for Saatchi and Saatchi, Africa and Asia
Huseina Tybekhan , Director, Regional Director of Studies, Sara Beattie College. and Treasurer, HKABPW
Gigi Wang , CEO, Asiaquest
Phyllis Lee , Corporate Services Manager, Household Goods Division, Santa Fe Transport International Limited
Anna Fang , President, HKABPW and Director, anna fang public relation